HEXIS Australia will respond to the rapidly diversifying market for adhesive films by showcasing a huge range of new decoration and textile products at the Visual Impact Expo, which will co-locate with PacPrint at the Melbourne Convention & Exhibition Centre at the end of June.
Ian Parsonson, HEXIS Australia Managing Director, says the company’s display will seek to address new applications, increasing demand for customisation and ‘made-to-measure’ tasks for highly technical films, and emerging markets for the use of adhesive films in design, decorator and both interior and exterior design.
The showcase will be led by the HEX’PERIENCE HEXIS Decoration Range, which Parsonson says has always attracted a lot of interest with its range of versatile options and finishes.
“This year at Visual Impact and PacPrint, we’ll be displaying a huge range of new textured laminates to drive the creative juices of those involved in these exciting market sectors, as well as showcasing the wide range of vector files available with HEXIS laminates, to help start your inspiration journey,” he says.
“HEXIS is the first supplier of self-adhesive films to provide a free HD library of infinitely adaptable large format textures. With new patterns regularly added to our HEX’PERIENCE decoration range, we’ve got design and fitout professionals covered, whether it’s a Mexican vibe they’re after, a minimalistic feel or even an industrial, modernised brick design – the options are almost endless.”
Textile markings will also feature, with HEXIS featuring its new CUTFLEX film range, released just earlier this year. Visitors to the stand will be able to check out a wide range of new options, including GlowCut, MetalCut and ColorCut ranges, which will be showcased alongside the traditional SilkPrint, NylPrint and BlockPrint PRINTFLEX digital printing media.
“The launch of this newly improved series is already attracting praise from experienced tradies for having superior quality, due to its high stretch and extreme thinness, which makes weeding faster and easier,” Parsonson reports.
“We’re so confident that professionals will love these new products, we’re inviting them to visit the stand at Visual Impact to have a go at heat-pressing and weeding their own mini sample tees – you really can’t do better than experiencing the difference for yourself.”
Parsonson says these products will be just some of the highlights on the HEXIS stand at PacPrint, which will also feature the latest rounds in the HEXIS World Wrap Battle – a lively and fast-paced competition between the industry’s leading wrap and installation specialists.
PacPrint, Visual Impact Melbourne and the Label & Packaging Expo will be held from 28 June to 1 July at the Melbourne Convention & Exhibition Centre. Click here to register for the show, go to www.pacprint.com.au for more information on the expo, or visit the HEXIS Australia website for more information on their entire product range.
