PacPrint Melbourne to Move to September 2021


Following the rescheduling of the international DRUPA exhibition to April 2021, PacPrint organisers have announced that the Melbourne show will be pushed back until September 2021.

The show, which will be held in conjunction with Visual Impact and the Label & Packaging Expo, will run as usual at the Melbourne Convention & Exhibition Centre, but is now scheduled for September 2021 with final details now being finalised for bump-in, bump-out and open dates.

Peter Harper, CEO of Visual Connections, the supplier association which organises PacPrint, says the decision has been made to ensure that businesses in Australia, New Zealand and the surrounding region, enjoy the full benefit of Australia’s traditional ‘post-DRUPA’ show.

“PacPrint has always enjoyed fantastic timing, coming a few months after the international DRUPA expo,” Harper said today.

“This typically means that new technologies released at DRUPA – even some of those shown in Düsseldorf as prototypes – are nearly always ready for immediate sale and supply in this region by the time PacPrint rolls around, so businesses can benefit straight away.

“By maintaining this buffer of a few months, PacPrint 2021 will allow suppliers to bring the latest post-DRUPA releases to the local market in a timely and effective way – and consequently preserve the traditional benefits of the show.”

In announcing the change, Harper paid tribute to his own events team, who he says have been ‘working overtime’ on a solution, and also to the team at the MCEC who have understandably had a challenging time trying to accommodate the changes and cancellations required by the corona virus outbreak.

“We grateful to our colleagues at the MCEC for working with us to secure these new dates, which we believe will help us maintain PacPrint’s position as the market-leading show for print, sign, display, labels and packaging in this region,” he said.

While there is still plenty of work to be done in concert with exhibitors and other stakeholders, Harper says the fact that a window has been secured in which to bring the very latest innovations and market knowledge to businesses in this part of the world is a huge positive.

“It’s good news for everyone, and we look forward to releasing more detail over the coming days and weeks,” Harper said.

To stay up to date with the latest, keep your eye on the Visual Connections website at, their social media feeds on Twitter, LinkedIn and Facebook, and follow the hashtags #printexpoaus and #pacprint